Built for Resilience. Made for the Brave. Founded in 2023, Tribe Cold Plunge is a veteran-owned recovery studio in Chula Vista, California, offering cold plunge, steam sauna, and compression therapy for those ready to take recovery seriously.
We believe recovery isn’t just for athletes—it’s for anyone who wants to move better, think clearer, and feel stronger. From weekend warriors and busy parents to first responders and high performers, we help our community build both physical and mental resilience through consistent recovery practices.
Our Mission
To make recovery accessible, effective, and empowering for everyone. Tribe was founded by Shannon, a U.S. Navy veteran, who discovered firsthand how cold therapy and consistent recovery transformed his mental health, physical performance, and overall well-being.
What started as a personal mission has become a growing community built on grit, connection, and growth.
What We Offer
- Cold Plunge Sessions – For circulation, inflammation, and mental clarity.
- Steam Sauna Sessions – For detoxification, relaxation, and stress relief.
- Compression Therapy – For muscle recovery, blood flow, and mobility.
- Flexible Memberships & Session Packs – Options for every routine and goal.
Why Choose Tribe Cold Plunge
- Veteran-owned and community-driven
- Discounts for military and first responders
- Free plunges every first Saturday for those who serve
- All-natural, chemical-free cleaning for a safe and eco-conscious experience
- Welcoming environment for all experience levels
We’re more than a recovery studio—we’re a Tribe. A space where discomfort becomes growth, and recovery becomes real work.
